4 Ways To Create An Effective Message in Marketing

4 Ways To Create An Effective Message in Marketing – After defining your targeted segments, you’ll need to figure out what to communicate to them. Before the how, where and when, what exactly are you saying to your potential clients? Even more importantly, how do you need your customers to remember your brand, or projectContinue reading “4 Ways To Create An Effective Message in Marketing”

Social Media Management Upgraded

Social Media Management – A term widely used by both individuals and corporations. Some grasp its essence and core functions while others barely scratch the surface. To be efficient, you must incorporate 3 main vital functions: Content creation, Digital Advertising, and Community Management. We have seen many business owners tackling or interested in content creationContinue reading “Social Media Management Upgraded”

How Efficient is Geographical Targeting in Facebook or Instagram Paid Ads in Lebanon?

How Efficient is Geographical Targeting in Facebook or Instagram Paid Ads in Lebanon? To have a well defined audience in your paid advertising campaigns, Facebook requires a specific location to target instead of the entire country. If we take Lebanon as an example and if you you keep the target all over Lebanon, this isContinue reading “How Efficient is Geographical Targeting in Facebook or Instagram Paid Ads in Lebanon?”

Finding The Right Influencers For Your Brand

Finding The Right Influencers For Your Brand – Influencers on social media are considered an important support in digital marketing. Having many platforms like Snapchat, TikTok, Facebook, Instagram, etc. you need to define first which one serves better your purpose. Usually Marketers look for influencers for couple of reasons. First, to increase their brand awareness.Continue reading “Finding The Right Influencers For Your Brand”

Digital Reputation Management

Digital Reputation is the materialisation of the users’ brand perceived value, online. It’s the stories or reviews published by digital users about a specific brand, in channels such as Youtube, Instagram, Facebook, etc. As it can be blogs and articles written about the brand. The brand digital reputation will definitely affect the buying decision, thatContinue reading “Digital Reputation Management”

Why Should I Buy From You?

Why Should I Buy From You? – The answer to this question is probably the most under-developed answer by businesses, specially SMEs in Lebanon. Although it looks straightforward and simple, answering this question needs deep knowledge of: your targeted segments, your products / services’ added value and competitive advantage. What differentiate your product or serviceContinue reading “Why Should I Buy From You?”

E-Commerce In Lebanon – What Are Your Options?

E-Commerce In Lebanon – What Are Your Options? Before the Coronavirus pandemic business owners in Lebanon literally didn’t believe in selling online. Only few of them developed their e-commerce platforms the years before Covid-19 as a strategic choice for their organizations. Today business owners and marketers and considering this option seriously specially after the lockdownContinue reading “E-Commerce In Lebanon – What Are Your Options?”

7 Tips On How to Rank High in Google Search Ranking for Products’ Reviews

7 Tips On How to Rank High – In the beginning of April 2021 Google has updated the search ranking algorithm for Products’ Reviews. The purpose of this update according to Google is to provide users Search Engine Results Pages (SERP) that includes insightful analysis and original research and Google said they will be promotingContinue reading “7 Tips On How to Rank High in Google Search Ranking for Products’ Reviews”