Do They Really Want Electric Cars? Despite all the efforts invested by governments in the Western world to shift the automotive industry towards electric vehicles (EVs), many manufacturers are still holding onto combustion engines. What is the reason behind this? Toyota, Honda, Mercedes, Ford, and even GM are already in the EV market, offering bothContinue reading “Do They Really Want Electric Cars?”
Author Archives: Carole Akiki
BIVC Beirut International Veterinary Congress
The BIVC Beirut International Veterinary Congress is an important event marking a significant milestone in the field of veterinary medicine in Lebanon and the MENA region. With the participation of experts from various specializations, this congress serves as an ideal platform for sharing knowledge. As it will facilitate exchanging ideas, and showcasing best practices related to animal health andContinue reading “BIVC Beirut International Veterinary Congress”
Brand Ambassadors: Older Women Rising In Advertising Campaigns
Brand Ambassadors: Older Women Rising In Advertising Campaigns – In recent years, the use of brand ambassadors has become a popular way for companies to market their products and services. Brand ambassadors are individuals who promote a brand’s values and products in exchange for compensation. While many companies have traditionally used younger models and celebrities as brandContinue reading “Brand Ambassadors: Older Women Rising In Advertising Campaigns”
McDonald’s Raise Your Eyebrows Campaign - Co-authors: Priscilla MAKHOUL & Sandybelle DAOUD
McDonald’s Raise Your Eyebrows Campaign – What’s the first thing that comes to your mind when you hear raising eyebrows? Botox, eyebrow tattoo, or perhaps McDonald’s sign? Weird right? How could eyebrows be linked with McDonald’s? Lot of McDonald’s branches worldwide launched a new video ad introducing eyebrows as a non-direct sign to point toContinue reading “McDonald’s Raise Your Eyebrows Campaign – Co-authors: Priscilla MAKHOUL & Sandybelle DAOUD”
Lebanon ECommerce 2023
Lebanon ECommerce 2023 – Lebanon has the potential to become a major player in the online retail space in the Middle East. However, the current situation of the ecommerce industry in the country is far from ideal, as it is facing a number of challenges that are preventing it from reaching its full potential. The ChallengesContinue reading “Lebanon ECommerce 2023”
