Marketing Ideas to Grow your Business in Spring - After a long winter, Spring brings warmth, longer days, and a bit more optimism. Consumers are willing to try new things, step out of their homes, and indulge in new experiences! This uplifting mood can be translated into more engagement with your brand and increased spendingContinue reading "Marketing Ideas in Spring"
Micro Influencers
The Rise of Micro Influencers - In the ever-evolving landscape of digital marketing, the role of influencers has taken center stage. From social media platforms to online blogs and video production, influencers have proven their significant power in shaping consumer behavior and brand perceptions. However, amidst the glittering world of macro-influencers and celebrities, a new player has emerged – theContinue reading "Micro Influencers"
Apple Vision Pro
This is the new Apple Vision Pro VR headset. It’s not fundamentally new but, it is new for Apple. And they have done remarkable work with this product, something only Apple would do or try. It is interesting to see Apple releasing the first generation of a product with the word Pro already in itsContinue reading "Apple Vision Pro"
What Is A Good CTR
What Is A Good CTR – The Click Through Rate (sometimes called the Click Rate) is the ratio or the proportion of clicks on a specific link to the number of times a webpage advertisement is shown. In other words, in Google Ads, Click-Through Rate (CTR) is how many people clicked on your ad (clicks) divided by the numberContinue reading "What Is A Good CTR"
Unipole Outdoor Advertising
Unipole Outdoor Advertising – Part of the OOH (Out Of Home) advertising, unipoles turned into a part of our daily landscape. It became a non-intrusive type of advertising. When capturing the attention of consumers is more and more essential and harder, businesses are constantly seeking innovative ways to showcase their brand messages. One such method that has stood the test of time andContinue reading "Unipole Outdoor Advertising"
Marketing For Humans By Humans
Marketing For Humans By Humans - A decade ago, many AI-oriented tasks began to appear and trend all over the Internet. More recently, it shifted to user interaction and language generation. From answering questions, writing blogs, to creating visuals, videos, deepfake faces, audio, and the list goes on and on. Artificial Intelligence is introduced inContinue reading "Marketing For Humans By Humans"
5 Marketing Trends in 2024: An In-Depth Overview
5 Marketing Trends in 2024 - Every year we witness a change in many tools, methods, trends, and even strategies and understanding of how organizations should approach marketing. In this concise yet comprehensive overview, we'll explore the top five marketing trends anticipated for 2024. 1- Offline, Real-Life Experiences The exploration of offline, real-life experiences reflects a consciousContinue reading "5 Marketing Trends in 2024: An In-Depth Overview"
Marketing in Times of Crisis: Navigating the Storm
Marketing in Times of Crisis - In the face of uncertainty and economic downturns, businesses often find themselves at a crossroads, forced to rethink their marketing strategies to weather the storm. Many times, they are even forced to re-think their entire business models or their products. The COVID-19 pandemic in Canada and the ongoing war in the Middle East andContinue reading "Marketing in Times of Crisis: Navigating the Storm"
8 Essential Steps for Mastering Digital Storytelling
8 Essential Steps for Mastering Digital Storytelling - Telling stories has been a special and lasting way for people to share their feelings, talk about their lives, and get their messages across. This practice has brought us together over the years, connecting different generations, cultures, and societies. It's been important in many aspects of life,Continue reading "8 Essential Steps for Mastering Digital Storytelling"
Twitter And Threads: Clash Of The Titans
Twitter And Threads: Clash Of The Titans - In an era where social media is constantly evolving, Meta, the parent company of Facebook and Instagram, has launched Threads. Positioned as a direct competitor to Twitter, Threads offers a unique take on microblogging and online conversations, combining elements of traditional posts, text and multimedia. The Main differences between Threads and Twitter 1-Continue reading "Twitter And Threads: Clash Of The Titans"
