McDonald’s Raise Your Eyebrows Campaign – What’s the first thing that comes to your mind when you hear raising eyebrows? Botox, eyebrow tattoo, or perhaps McDonald’s sign? Weird right? How could eyebrows be linked with McDonald’s? Lot of McDonald’s branches worldwide launched a new video ad introducing eyebrows as a non-direct sign to point toContinue reading “McDonald’s Raise Your Eyebrows Campaign – Co-authors: Priscilla MAKHOUL & Sandybelle DAOUD”
Category Archives: Marketing
Updates and AI Chat Trends in 2023: Chatting With The Future
Updates and AI Chat Trends in 2023 – ChatGPT stormed the digital world. The last statistics shows that ChatGPT crossed 100 million users by January 2023. It is a product of OpenAI, a Research and Development lab, founded by Elon Musk, Sam Altman, Greg Brockman, Ilya Sutskever, John Schulman, and Wojciech Zaremba on 11th of December 2015. OpenAI is under 2 legal entities, first, a company called OpenAI LP andanotherContinue reading “Updates and AI Chat Trends in 2023: Chatting With The Future”
Balenciaga A brand Associated With Child Abuse - By Cynthia Abdallah, Maria Helou & Rim Shokor
Balenciaga A brand Associated With Child Abuse – The world of fashion is in constant progress and competition. Many famous brands aim to the highest evaluation and strive for internationalism at various levels of marketing and sales. In short, every major fashion brand is looking to leave a mark in the history of fashion. ThatContinue reading “Balenciaga A brand Associated With Child Abuse – By Cynthia Abdallah, Maria Helou & Rim Shokor”
5 Tips to Rank High on Google Search in 2023
5 Tips to Rank High on Google Search in 2023 – This is an essential goal for any website or online business. Having a top ranking on Google will contribute to increasing your website or brand awareness in addition to capturing new potential customers. Here are 5 tips to help you rank higher on Google search: 1. Create high-quality contentContinue reading “5 Tips to Rank High on Google Search in 2023”
Lebanon ECommerce 2023
Lebanon ECommerce 2023 – Lebanon has the potential to become a major player in the online retail space in the Middle East. However, the current situation of the ecommerce industry in the country is far from ideal, as it is facing a number of challenges that are preventing it from reaching its full potential. The ChallengesContinue reading “Lebanon ECommerce 2023”
Valentine’s Day Gifts
Valentine’s Day Gifts – The history of Valentine’s Day gifting tradition dates back to the 15th century. It is said that the tradition of exchanging gifts on Valentine’s Day was started by Charles, Duke of Orleans. He used to send love letters and poems to his wife while he was imprisoned in the Tower of London. This practiceContinue reading “Valentine’s Day Gifts”
Influencers In Lebanon
Influencers in Lebanon – An influencer is an expert in a specific field, able to shape the opinion of his or her audience. He or she can also influence the behavior of their followers, by affecting the purchase or demand of products and brands. Some of them are KOLs or Key Opinion Leaders, very fewContinue reading “Influencers In Lebanon”
Answer The Public: Efficient of Useless?
Answer The Public: Real of Scam? – As digital marketeers, we always look for innovations and new tools to support us at many levels, out of which SEO (Search Engine Optimization). We know by now that Google ranks dynamic websites based on keywords or keyphrases, based on domain authority, and uniqueness of the content. OneContinue reading “Answer The Public: Efficient of Useless?”
5 Hot Marketing Trends in 2023
5 Hot Marketing Trends in 2023 – Marketing has evolved dramatically since the industrial revolution around 1760 till our current day: from the production concept, to product concept, to the selling concept then marketing and social concepts. Today with constant evolving technologies and cultural changes, different communication tools are created to support brands and businesses.Continue reading “5 Hot Marketing Trends in 2023”
The Marketing Strategy That Saved The F1 – By Charbel El Hachem
The Marketing Strategy That Saved The F1 – Formula 1 or best Known as F1 is the face of the motorsport industry and that’s by being one of the most famous and prestigious competition worldwide.A Formula One season consists of a series of races, known as Grands Prix, which takes place in many different circuits from around the world.Continue reading “The Marketing Strategy That Saved The F1 – By Charbel El Hachem”