{"id":487,"date":"2021-08-15T19:39:08","date_gmt":"2021-08-15T16:39:08","guid":{"rendered":"https:\/\/sharkscreators.com\/?p=487"},"modified":"2023-02-11T20:33:33","modified_gmt":"2023-02-11T18:33:33","slug":"loreal-brands-and-influencers","status":"publish","type":"post","link":"https:\/\/sharkscreators.com\/fr\/2021\/08\/15\/loreal-brands-and-influencers\/","title":{"rendered":"L\u2019Oreal Brands And Influencers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L\u2019Oreal Brands And Influencers &#8211; L\u2019Oreal the multi-billion dollars personal care business carries multiple brands and lines from professional salons to affordable personal use products that consumers can pick up from shelves everywhere. Asmita Dubey Chief Digital and Marketing Officer of L\u2019Oreal explains that all of the brands have influencers\u2019 marketing as part of the marketing-mix and the consumer decision making journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reason L\u2019Oreal uses influencers\u2019 marketing is because of the authenticity and proximity: L\u2019Oreal gives the influencers information about the brands and products, and then they let them do the magic as Dubey said. So the celebrities and micro-influencers offer authentic content for their audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/evalongoria\">Eva Longoria<\/a> one of the celebrity influencers filmed on her mobile phone the use of L\u2019Oreal Excellence Cream after showing the grey hair appearing on her head. The video resonated a lot with the audience. The video was used in social, digital then finally in Television as a communication piece. Hyram, another Youtuber and influencer on TikTok with 6.8 M followers, boosted the brand CeraVe a therapeutic skincare product which had many collabs with dermatologists online. The global sales of CeraVe raised by 89% in 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019Oreal is looking for this authentic satisfaction after using their products. Another example is the mascara, the influencers use it, then they show the transformation. Then L\u2019Oreal use that opportunity and leverage it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s next?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019Oreal invested in Replika software to empower social selling. In this \u201cSocial Commerce\u201d space, the influencer is able to sell products and have income for it. Taking into account large, medium and micro accounts\u2019 influencers, L\u2019Oreal would choose the right mix for each specific product, the strategic influencer marketing happens brand by brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read More: <a href=\"https:\/\/sharkscreators.com\/2021\/07\/12\/how-efficient-is-geographical-targeting-in-facebook-or-instagram-paid-ads-in-lebanon\/\">How Efficient is Geographical Targeting in Facebook or Instagram Paid Ads in Lebanon?<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Oreal Brands And Influencers &#8211; L\u2019Oreal the multi-billion dollars personal care business carries multiple brands and lines from professional salons to affordable personal use products that consumers can pick up from shelves everywhere. Asmita Dubey Chief Digital and Marketing Officer of L\u2019Oreal explains that all of the brands have influencers\u2019 marketing as part of the [&hellip;]<\/p>\n","protected":false},"author":150964386,"featured_media":489,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[175],"tags":[],"class_list":["post-487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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