7 Tips On How to Rank High – In the beginning of April 2021 Google has updated the search ranking algorithm for Products’ Reviews. The purpose of this update according to Google is to provide users Search Engine Results Pages (SERP) that includes insightful analysis and original research and Google said they will be promoting these types of reviews in the search results rankings.
So now we’re talking about review content, and according to Google new algorithm, these are the tips to appear on the surface!
1- Show what the product is like physically, and/or how it’s used, with unique content beyond what’s provided by the manufacturer.
2- Express expert knowledge about the product.
3- Provide quantitative measurements about how the product measures up in various categories of performance.
4- Consider comparable products, or explain which products might be best for certain uses or circumstances.
5- Discuss the benefits and drawbacks of a particular product, based on research.
6- Describe how a product has evolved from previous models or releases to provide improvements.
7- Identify key decision-making factors for the product’s category, and how the product performs in those areas.
After Covid-19 the Lebanese market is shifting more towards e-commerce and online stores. Many Apps like Toters and InstaShop witnessed considerable growth specially in lockdown periods. Many retailers are considering this option now to sustain their business. Add to this the change in consumer behavior not only in Lebanon but worldwide. This is the best time for companies to re-consider their entire SEO strategies.
Read More: 3 Marketing Facts After Covid-19