Twitter First Shopping Livestream

Twitter First Shopping Livestream – Twitter’s added the e-commerce feature including the livestream shopping. And Wallmart is the first retailer to test it knowing that it’s not their first time. Wallmart already organized live shopping with YouTube and TikTok. Twitter users will be able to watch the live broadcast and buy the featured products. TheyContinue reading “Twitter First Shopping Livestream”

Social Media Management Upgraded

Social Media Management – A term widely used by both individuals and corporations. Some grasp its essence and core functions while others barely scratch the surface. To be efficient, you must incorporate 3 main vital functions: Content creation, Digital Advertising, and Community Management. We have seen many business owners tackling or interested in content creationContinue reading “Social Media Management Upgraded”

How Efficient is Geographical Targeting in Facebook or Instagram Paid Ads in Lebanon?

How Efficient is Geographical Targeting in Facebook or Instagram Paid Ads in Lebanon? To have a well defined audience in your paid advertising campaigns, Facebook requires a specific location to target instead of the entire country. If we take Lebanon as an example and if you you keep the target all over Lebanon, this isContinue reading “How Efficient is Geographical Targeting in Facebook or Instagram Paid Ads in Lebanon?”

Finding The Right Influencers For Your Brand

Finding The Right Influencers For Your Brand – Influencers on social media are considered an important support in digital marketing. Having many platforms like Snapchat, TikTok, Facebook, Instagram, etc. you need to define first which one serves better your purpose. Usually Marketers look for influencers for couple of reasons. First, to increase their brand awareness.Continue reading “Finding The Right Influencers For Your Brand”

Is Hiding Public Like Count on Instagram A Smart Feature?

Is Hiding Public Like Count on Instagram A Smart Feature – One of the biggest Instagram’s concerns is how to make users’ experience enjoyable. And it has been argued there is a psychological pressure on users when it comes to getting a decent number of Likes for their posts. And with the decreasing organic reach,Continue reading “Is Hiding Public Like Count on Instagram A Smart Feature?”

Lebanese Politics and Social Media: A Quick Overview

Lebanese Politics and Social Media: A Quick Review – The most successful influencers are the most extreme. 73% of tweets about politics are created by about 6% of Twitter users and those 6% have very extreme views as reported by NBC News. But we cannot overlook the fact that users do click on extreme contentContinue reading “Lebanese Politics and Social Media: A Quick Overview”