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5 Hot Marketing Trends in 2023

5 Hot Marketing Trends in 2023 – Marketing has evolved dramatically since the industrial revolution around 1760 till our current day: from the production concept, to product concept, to the selling concept then marketing and social concepts. Today with constant evolving technologies and cultural changes, different communication tools are created to support brands and businesses.Continue reading “5 Hot Marketing Trends in 2023”

The Marketing Strategy That Saved The F1 – By Charbel El Hachem

The Marketing Strategy That Saved The F1 – Formula 1 or best Known as F1 is the face of the motorsport industry and that’s by being one of the most famous and prestigious competition worldwide.A Formula One season consists of a series of races, known as Grands Prix, which takes place in many different circuits from around the world.Continue reading “The Marketing Strategy That Saved The F1 – By Charbel El Hachem”

MASAR EU Event At The University of Balamand

MASAR EU Event At The University of Balamand – Sharks Creators participated in MASAR closing event, the final conference of the European Union funded programme through Madad Trust Fund to support the capacities of local governments, their host populations and refugees alike, in Lebanon and Iraq, at the University of Balamand in cooperation with programmeContinue reading “MASAR EU Event At The University of Balamand”

What is MASAR Project?

What is MASAR Project – MASAR stands for Maintaining Strength And Resilience. It’s a project funded by the European Union Regional Trust Fund in response to the Syrian crisis (MADAD). It is executed by: The Catalan Agency for Development Cooperation (ACCD), The Polish Center for International Aid (PCPM), the International Cooperation Agency of the AssociationContinue reading “What is MASAR Project?”

4 Ways To Create An Effective Message in Marketing

4 Ways To Create An Effective Message in Marketing – After defining your targeted segments, you’ll need to figure out what to communicate to them. Before the how, where and when, what exactly are you saying to your potential clients? Even more importantly, how do you need your customers to remember your brand, or projectContinue reading “4 Ways To Create An Effective Message in Marketing”

Augmented Reality in Marketing - Tony Saliba

Augmented Reality in Marketing – How many times have you shopped online and regretted the purchase? Many times. So how are brands tackling this issue and how are they using AR for their advantage? AR or Augmented Reality is an interactive experience and a modification of a real-life environment where the objects are enhanced byContinue reading “Augmented Reality in Marketing – Tony Saliba”

Ambient Advertising: The Good Old Polo Snow Stamp - Tony Saliba

Ambient Advertising – How can an advertisement stand out in the clutter? Everywhere seems to be crowded with the overload of advertisements to which we are being exposed to on a daily basis. A form of alternative advertising that has been widely used over the years in the advertising world is Ambient Advertising. Now whatContinue reading “Ambient Advertising: The Good Old Polo Snow Stamp – Tony Saliba”

Marketing Agencies in Lebanon

Marketing Agencies in Lebanon – While providing soft skills and services is the main advantage in Lebanon since manufacturing and production is still at its lowest end, marketing and advertising is standing out in the business market. Many reasons fall behind this fact: 1- Lebanese individuals are creative, they have an open life style andContinue reading “Marketing Agencies in Lebanon”