Advocating for Lebanese Municipalities’ Reform – Municipalities play a vital role in Lebanon’s governance structure and local communities. They serve as the closest form of government to citizens, addressing their immediate needs and concerns. Municipalities are responsible for essential services such as waste management, infrastructure development, and public safety. Moreover, they promote citizen participation, fostering a senseContinue reading “Advocating for Lebanese Municipalities’ Reform”
Category Archives: Marketing
Do They Really Want Electric Cars?
Do They Really Want Electric Cars? Despite all the efforts invested by governments in the Western world to shift the automotive industry towards electric vehicles (EVs), many manufacturers are still holding onto combustion engines. What is the reason behind this? Toyota, Honda, Mercedes, Ford, and even GM are already in the EV market, offering bothContinue reading “Do They Really Want Electric Cars?”
BIVC Beirut International Veterinary Congress
The BIVC Beirut International Veterinary Congress is an important event marking a significant milestone in the field of veterinary medicine in Lebanon and the MENA region. With the participation of experts from various specializations, this congress serves as an ideal platform for sharing knowledge. As it will facilitate exchanging ideas, and showcasing best practices related to animal health andContinue reading “BIVC Beirut International Veterinary Congress”
Bud Light In Crisis
Bud Light In Crisis – The backlash against Mulvaney was far greater than what Anheuser-Busch (parent company of Budweiser) expected. On the first of April 2023 Dylan Mulvaney, a transgender, biological male (claiming to identify as a woman / girl) advertised for Bud Light. He released a video promoting the product and announced the partnership with Budweiser whoContinue reading “Bud Light In Crisis”
Brand Ambassadors: Older Women Rising In Advertising Campaigns
Brand Ambassadors: Older Women Rising In Advertising Campaigns – In recent years, the use of brand ambassadors has become a popular way for companies to market their products and services. Brand ambassadors are individuals who promote a brand’s values and products in exchange for compensation. While many companies have traditionally used younger models and celebrities as brandContinue reading “Brand Ambassadors: Older Women Rising In Advertising Campaigns”
McDonald’s Raise Your Eyebrows Campaign - Co-authors: Priscilla MAKHOUL & Sandybelle DAOUD
McDonald’s Raise Your Eyebrows Campaign – What’s the first thing that comes to your mind when you hear raising eyebrows? Botox, eyebrow tattoo, or perhaps McDonald’s sign? Weird right? How could eyebrows be linked with McDonald’s? Lot of McDonald’s branches worldwide launched a new video ad introducing eyebrows as a non-direct sign to point toContinue reading “McDonald’s Raise Your Eyebrows Campaign – Co-authors: Priscilla MAKHOUL & Sandybelle DAOUD”
Updates and AI Chat Trends in 2023: Chatting With The Future
Updates and AI Chat Trends in 2023 – ChatGPT stormed the digital world. The last statistics shows that ChatGPT crossed 100 million users by January 2023. It is a product of OpenAI, a Research and Development lab, founded by Elon Musk, Sam Altman, Greg Brockman, Ilya Sutskever, John Schulman, and Wojciech Zaremba on 11th of December 2015. OpenAI is under 2 legal entities, first, a company called OpenAI LP andanotherContinue reading “Updates and AI Chat Trends in 2023: Chatting With The Future”
Balenciaga A brand Associated With Child Abuse - By Cynthia Abdallah, Maria Helou & Rim Shokor
Balenciaga A brand Associated With Child Abuse – The world of fashion is in constant progress and competition. Many famous brands aim to the highest evaluation and strive for internationalism at various levels of marketing and sales. In short, every major fashion brand is looking to leave a mark in the history of fashion. ThatContinue reading “Balenciaga A brand Associated With Child Abuse – By Cynthia Abdallah, Maria Helou & Rim Shokor”
5 Tips to Rank High on Google Search in 2023
5 Tips to Rank High on Google Search in 2023 – This is an essential goal for any website or online business. Having a top ranking on Google will contribute to increasing your website or brand awareness in addition to capturing new potential customers. Here are 5 tips to help you rank higher on Google search: 1. Create high-quality contentContinue reading “5 Tips to Rank High on Google Search in 2023”
Lebanon ECommerce 2023
Lebanon ECommerce 2023 – Lebanon has the potential to become a major player in the online retail space in the Middle East. However, the current situation of the ecommerce industry in the country is far from ideal, as it is facing a number of challenges that are preventing it from reaching its full potential. The ChallengesContinue reading “Lebanon ECommerce 2023”