Ambient Advertising: The Good Old Polo Snow Stamp - Tony Saliba

Ambient Advertising – How can an advertisement stand out in the clutter? Everywhere seems to be crowded with the overload of advertisements to which we are being exposed to on a daily basis. A form of alternative advertising that has been widely used over the years in the advertising world is Ambient Advertising. Now whatContinue reading “Ambient Advertising: The Good Old Polo Snow Stamp – Tony Saliba”

Marketing Agencies in Lebanon

Marketing Agencies in Lebanon – While providing soft skills and services is the main advantage in Lebanon since manufacturing and production is still at its lowest end, marketing and advertising is standing out in the business market. Many reasons fall behind this fact: 1- Lebanese individuals are creative, they have an open life style andContinue reading “Marketing Agencies in Lebanon”

Finding The Right Influencers For Your Brand

Finding The Right Influencers For Your Brand – Influencers on social media are considered an important support in digital marketing. Having many platforms like Snapchat, TikTok, Facebook, Instagram, etc. you need to define first which one serves better your purpose. Usually Marketers look for influencers for couple of reasons. First, to increase their brand awareness.Continue reading “Finding The Right Influencers For Your Brand”

Digital Reputation Management

Digital Reputation is the materialisation of the users’ brand perceived value, online. It’s the stories or reviews published by digital users about a specific brand, in channels such as Youtube, Instagram, Facebook, etc. As it can be blogs and articles written about the brand. The brand digital reputation will definitely affect the buying decision, thatContinue reading “Digital Reputation Management”

Why Should I Buy From You?

Why Should I Buy From You? – The answer to this question is probably the most under-developed answer by businesses, specially SMEs in Lebanon. Although it looks straightforward and simple, answering this question needs deep knowledge of: your targeted segments, your products / services’ added value and competitive advantage. What differentiate your product or serviceContinue reading “Why Should I Buy From You?”