Advocating for Lebanese Municipalities’ Reform – Municipalities play a vital role in Lebanon’s governance structure and local communities. They serve as the closest form of government to citizens, addressing their immediate needs and concerns. Municipalities are responsible for essential services such as waste management, infrastructure development, and public safety. Moreover, they promote citizen participation, fostering a senseContinue reading “Advocating for Lebanese Municipalities’ Reform”
Tag Archives: Marketing
Brand Ambassadors: Older Women Rising In Advertising Campaigns
Brand Ambassadors: Older Women Rising In Advertising Campaigns – In recent years, the use of brand ambassadors has become a popular way for companies to market their products and services. Brand ambassadors are individuals who promote a brand’s values and products in exchange for compensation. While many companies have traditionally used younger models and celebrities as brandContinue reading “Brand Ambassadors: Older Women Rising In Advertising Campaigns”
Balenciaga A brand Associated With Child Abuse - By Cynthia Abdallah, Maria Helou & Rim Shokor
Balenciaga A brand Associated With Child Abuse – The world of fashion is in constant progress and competition. Many famous brands aim to the highest evaluation and strive for internationalism at various levels of marketing and sales. In short, every major fashion brand is looking to leave a mark in the history of fashion. ThatContinue reading “Balenciaga A brand Associated With Child Abuse – By Cynthia Abdallah, Maria Helou & Rim Shokor”
Valentine’s Day Gifts
Valentine’s Day Gifts – The history of Valentine’s Day gifting tradition dates back to the 15th century. It is said that the tradition of exchanging gifts on Valentine’s Day was started by Charles, Duke of Orleans. He used to send love letters and poems to his wife while he was imprisoned in the Tower of London. This practiceContinue reading “Valentine’s Day Gifts”
Influencers In Lebanon
Influencers in Lebanon – An influencer is an expert in a specific field, able to shape the opinion of his or her audience. He or she can also influence the behavior of their followers, by affecting the purchase or demand of products and brands. Some of them are KOLs or Key Opinion Leaders, very fewContinue reading “Influencers In Lebanon”
5 Hot Marketing Trends in 2023
5 Hot Marketing Trends in 2023 – Marketing has evolved dramatically since the industrial revolution around 1760 till our current day: from the production concept, to product concept, to the selling concept then marketing and social concepts. Today with constant evolving technologies and cultural changes, different communication tools are created to support brands and businesses.Continue reading “5 Hot Marketing Trends in 2023”
3 Marketing Facts After Covid-19
3 Marketing Facts After Covid-19 – The pandemic changed a lot in the consumer behavior. It also affected the way businesses operate in addition to the marketing approach of those businesses. The following are 3 facts that emerged after Codvid-19. Fact 1 Around 45% of online content goes unseen and this is a big improvementContinue reading “3 Marketing Facts After Covid-19”
