5 Hot Marketing Trends in 2023 – Marketing has evolved dramatically since the industrial revolution around 1760 till our current day: from the production concept, to product concept, to the selling concept then marketing and social concepts. Today with constant evolving technologies and cultural changes, different communication tools are created to support brands and businesses. The following are 5 hot trends in Marketing that will be very helpful during the next year.
1- Influencer Marketing
Influencer Marketing will continue to grow during 2023. Collaborating with influencers or content creators, can have a considerable return in sales and brand awareness. But alone it is not sufficient. If the product is not up to your customers’ expectations, then you have some work to do on the product level first. If your pricing policy is not efficient, then the influencers will be able to boost sales just for a very brief moment without any long-term revenue sustainability.
Influencers or content creators have the ability to create valuable content. So building and maintaining a proper relationship with them is essential. You should be careful though when choosing which influencer to work with. For more info on this subject, read our blog: Finding The Right Influencers For Your Brand
Simulating human conversations that are commonly used to provide customer support is getting more and more sophisticated. Chatbots are not only used in the corporate world, but also on the human rights front. One example is Darb Al Aman platform to support against Gender Based Violence GBV in Lebanon and Jordan.
Chatbots will be able to handle more complex tasks and inquiries with more development efforts invested in it during 2023.
3- Live Video Content
Live streaming will continue to grow in popularity. More businesses will use it to target their audience. Influencer marketing when combined with Live Streaming is offering better results as many brands and experts reported in the past couple of years.
4- Personalized Marketing
While competing over customer acquisition and cost of acquisition, brands will start to look again at personalized marketing tools. Marketing messages from different channels are everywhere. Which one will captivate your customer?
Collecting data from your customers to use it in personalized experiences will become more important in both B2C and B2B contexts.
5- Video Marketing
Video content production will continue to thrive during 2023 and beyond. 92% of marketers who use video say that it’s an important part of their marketing strategy. While 84% of consumers have been convinced to purchase a product after watching a video.
It is important to note that digital paid advertising on social media is essential for achieving a higher reach and maximizing the impact of your online presence. By leveraging targeted ads, you can effectively reach and engage with a broader audience, increasing brand visibility and driving traffic to your website or social media profiles. With precise targeting options and robust analytics, digital paid advertising empowers you to optimize campaigns, reach specific demographics, and measure the effectiveness of your marketing efforts.