Influencers in Lebanon – An influencer is an expert in a specific field, able to shape the opinion of his or her audience. He or she can also influence the behavior of their followers, by affecting the purchase or demand of products and brands. Some of them are KOLs or Key Opinion Leaders, very few though.
Classification
There are many ways to classify influencers. Any one in their careers can influence people. But in this current blog, we will not include:
Actors, singers, brands, physical or online shops, journalists or reporters, politicians or other professionals because their main core profession is not exclusively based around digital or social content creation. They do reach their audiences through different other communication channels like TV for example or direct contact. This does not deny that they are in fact influencers in their domains, but for the sake of keeping our classification coherent, we will not include them for now.
We will classify the categories as the following: travel and destination marketing, food / gastronomy, beauty, lifestyle, fitness and fashion, even though in many occasions some of those categories can overlap. While the below list includes influencers based in Lebanon.
Travel
Lebanon is beautiful and many influencers made sure this image is well published and promoted. Below are the best influencers in this area. We would like to mention that many of those account do mix gastronomy or food-related posts with their travel content.
Food
Beauty
Lifestyle
Lifestyle accounts shows their audience the way in which the influencer lives. It includes posts of different nature like food, fashion, beauty, social causes, work related posts, travel and locations, entertainment, etc.
Fashion
Entertainment
Pets
There are many other Lebanese influencers that might fit your communication goals. Influencers are very important in marketing as they bridge the gap between products or brands and potential customers. To know how to choose the best influencer for your campaigns or brands, read this article:
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