Remarketing Tools To Help You During the Lebanese Crisis – Recruiting a new customer will cost you a lot more than recruiting an existing one. Actually it costs five times as much to attract a new customer than to keep an existing one. The success rate of selling to a customer you already have is 60 to 70%, while the success rate of selling to a new customer is 5 to 20%.
There are many digital channels used by Marketers to help them retarget their current customers, noticeably Google Remarketing campaigns, mobile and web push notifications, SMS campaigns, Social Media Remarketing and Emails. Below you can find a brief about those 3 tools.
1- In Google, Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads (Display Ads) in front of these audiences as they browse Google or its partner websites. For that you first you need Google Analytics to collect Data from your website for a considerable period of time and you need to link it to your Google Ads account in order to be able to create Google Remarketing campaigns.
2- Push Notifications in mobile apps will remind those who already downloaded your app of the services that you offer. It is very important not to overwhelm your customers with such notifications. And the same goes for SMS mobile messages and emails.
3- You can retarget your existing website visitors or people who already engaged with your content on Facebook as well. It starts with installing Facebook pixel. You will need Facebook SDK if your retargeting will be based on app activities. Then you will need to create a custom audience you need to reach with your Remarketing campaign.
Looking for help with retargeting? Click here to discuss the best strategy to stay connected with more of your customers.