Marketing Agencies - In today's competitive business landscape, partnering with the right marketing agency can be the key to achieving remarkable growth and success. If you're searching for a marketing agency, you've come to the right place. In this comprehensive guide, we will explore the important factors to consider when selecting a top-notch marketing agencyContinue reading "Choosing the Best Marketing Agency: A Comprehensive Guide"
How To Improve Your Google Search Ad Quality
How To Improve You Google Search Ad Quality - Ad quality refers to the assessment of the user experience when they come across your search ads. Google wants to show more useful ads in a higher position on the search results page. That is why Google came up with the Quality Score. It’s a measure, on a scale from 1-10 andContinue reading "How To Improve Your Google Search Ad Quality"
Google Latest Updates For AI Powered Search Ads
Google latest updates for AI powered search ads – Search Ads will never be the same again. It is constantly adapting to the evolving technologies and online user behavior. Expand Your Reach With Broad Match Keywords The evolution of searches’ behavior pushed Google for this update. Its unique understanding of language will help the advertiserContinue reading "Google Latest Updates For AI Powered Search Ads "
Advocating for Lebanese Municipalities’ Reform
Advocating for Lebanese Municipalities’ Reform - Municipalities play a vital role in Lebanon's governance structure and local communities. They serve as the closest form of government to citizens, addressing their immediate needs and concerns. Municipalities are responsible for essential services such as waste management, infrastructure development, and public safety. Moreover, they promote citizen participation, fostering a senseContinue reading "Advocating for Lebanese Municipalities’ Reform"
The Illusion Of Job Security
The Illusion Of Job Security - There is no such thing as job security; the words "security" and "job" simply don't align. If an individual believes that their security relies solely on their job, they are susceptible to losing not only the job but everything they hold dear. It can lead to a profound sense ofContinue reading "The Illusion Of Job Security"
Do They Really Want Electric Cars?
Do They Really Want Electric Cars? Despite all the efforts invested by governments in the Western world to shift the automotive industry towards electric vehicles (EVs), many manufacturers are still holding onto combustion engines. What is the reason behind this? Toyota, Honda, Mercedes, Ford, and even GM are already in the EV market, offering bothContinue reading "Do They Really Want Electric Cars?"
BIVC Beirut International Veterinary Congress
The BIVC Beirut International Veterinary Congress is an important event marking a significant milestone in the field of veterinary medicine in Lebanon and the MENA region. With the participation of experts from various specializations, this congress serves as an ideal platform for sharing knowledge. As it will facilitate exchanging ideas, and showcasing best practices related to animal health andContinue reading "BIVC Beirut International Veterinary Congress"
Bud Light In Crisis
Bud Light In Crisis - The backlash against Mulvaney was far greater than what Anheuser-Busch (parent company of Budweiser) expected. On the first of April 2023 Dylan Mulvaney, a transgender, biological male (claiming to identify as a woman / girl) advertised for Bud Light. He released a video promoting the product and announced the partnership with Budweiser whoContinue reading "Bud Light In Crisis"
Brand Ambassadors: Older Women Rising In Advertising Campaigns
Brand Ambassadors: Older Women Rising In Advertising Campaigns - In recent years, the use of brand ambassadors has become a popular way for companies to market their products and services. Brand ambassadors are individuals who promote a brand's values and products in exchange for compensation. While many companies have traditionally used younger models and celebrities as brandContinue reading "Brand Ambassadors: Older Women Rising In Advertising Campaigns"
McDonald’s Raise Your Eyebrows Campaign - Co-authors: Priscilla MAKHOUL & Sandybelle DAOUD
McDonald’s Raise Your Eyebrows Campaign - What’s the first thing that comes to your mind when you hear raising eyebrows? Botox, eyebrow tattoo, or perhaps McDonald’s sign? Weird right? How could eyebrows be linked with McDonald’s? Lot of McDonald’s branches worldwide launched a new video ad introducing eyebrows as a non-direct sign to point toContinue reading "McDonald’s Raise Your Eyebrows Campaign - Co-authors: Priscilla MAKHOUL & Sandybelle DAOUD"
